Scotts Bluff County - Visitors Bureau

The Tourism Director is responsible for promoting and supporting tourism in Scotts Bluff County. The Tourism Director is also responsible for development and implementation of programs to market Scotts Bluff County as an attractive destination for conventions and tourism trade.

Scotts Bluff County Area Visitors Bureau Website

Scotts Bluff Area Photo Galleries

Scotts Bluff County VS City of Gering Softball Gallery 2022

Top 10 Western Towns by True West Magazine 2015.

Top 10 Western Towns by True West Magazine 2016.

Contact Information

Director Brenda Leisy

Brenda Leisy


Scotts Bluff County Area Visitors Bureau
2930 Old Oregon Trail
Gering, NE 69341

Office Hours

Monday - Friday 7:30 a.m. - 4:00 p.m.
Closed through the lunch hour
Closed Weekends and Holidays


308 633-1808 - Main
800 788-9475

Brenda Leisy - Director



Reports, Agendas and Minutes

Scotts Bluff County Employee Brenda Leisy

Local Grant Applications

Apply for a grant to the Scotts Bluff Area Visitors Bureau to assist with event promotion, marketing or Capital Improvement.

The funds used for the grants comes from the Nebraska lodging tax, which is part of the Nebraska Visitors Act. Every lodging property and campground in Scotts Bluff County impose a 4% lodging tax on total gross receipts for all sleeping accommodations. 3% is used by the Visitors Bureau in Scotts Bluff County for marketing our community to the leisure traveler, for promotional materials and capital improvement grants. 1% is collected by the Department of Revenue and issued to the Nebraska Tourism Commission.

Due to the collection of lodging tax, Scotts Bluff County has helped with improvements at the following attractions:

• The Legacy of the Plains Museum
• The Midwest Theater remodeling project
• The Riverside Discovery Center
• The Scotts Bluff County Ag Society Building
• The Wildcat Hills Nature Center
• Wayfinding signage in Scottsbluff, Gering and Terry Town
• The 23 Club Baseball Club
• Twin Cities Baseball

Promotional funds for marketing have helped with the following events:

• Oregon Trail Days
• Father’s Day Classic Car Show
• Monument Marathon
• High Plains Riot
• Hauge Rodeo Productions
• Old West Balloon Fest
• Girls and Boys Class B State Golf Championships
• The Robidoux Rendezvous
• WyoBraska Magazine
• Pioneer Baseball
• Sports Nebraska

The Scotts Bluff County Tourism Board is made up of individuals representing lodging, events, sports and attractions. The Committee meets the second Wednesday of the month at 1:15 p.m. at the Legacy of the Plains Museum.

Tourism Links

Updated: 2016.10.04 - 8:00 MDT